School of Business and Management

Professional Advanced Diploma in Sales and Marketing

The world of sales and marketing is seeing increased professionalism, requiring salespeople to shift from 'hard-selling' to 'smart selling'. Sales people are expected to become value creators and adopt consultative selling approaches that include market analysis and planning. In order to acquire these skills, marketing and salespeople need education and training at all levels.

Entry Requirements

•  A Bachelor's degree in Sales and Marketing or equivalent education

or

•  Relevant work experience

•  Reasonable command of spoken and written English and Numeracy

Programme Structure

The programme is taught over one academic year consisting of two twelve week teaching semesters including lectures and tutorials.

Programme Content Key Account Management Stream

Programme Learning Outcomes

Upon successful completion of the course Degree holders should be able to gain practical sales and marketing skills. Experienced sales and marketing professionals will further their knowledge. Professionals with sales and marketing experience will develop their strategic skills. Practicing or aspiring account managers will consolidate their knowledge.