Untitled Document

The Professional Advanced Diploma in Business is designed to equip students with the knowledge and skills required to effectively progress their career within the business world and covers the scope of international business thus providing successful graduates with the knowledge and understanding required at various levels in an international business working environment.

Entry Requirements

• Completed Bachelor Degree (BCS) in Business or equivalent education

• Relevant work experience

• Reasonable command of spoken and written English

Programme Structure

The programme is taught over one academic year consisting of two twelve week teaching semesters including lectures and tutorials.

Programme Content

The programme consists of seven core modules and a choice from one of the two optional modules;

DBA 01 Financial Accounting
Chapter 1	1.1	UK regulatory framework of accounting
	1.2	Preparation of profit and loss account, balance sheet and the main supporting disclosure
	1.3	Preparation of a cash flow statement and the notes reconciling
	1.4	Interpret and analyze financial performance using financial ratios and related stock market measures of efficiency
	1.5	Apply the Accounting principles that you are given to solve problems of asset valuation and profit determination
	1.6	Analyze financial transactions so as to determine their substance and recommend the most appropriate accounting treatment
	1.7	Analyze and account for situations involving the measurement and disclosure of liabilities
	1.8	Distinguish between subsidiaries, associates and joint ventures
	1.9	Identify the circumstances under which a business combination must be treated as a merger
	1.10	Prepare consolidations requiring the equity accounting treatment of associates and the gross equity accounting treatment of joint ventures
DBA 02 Consumer Behavior
Chapter 2	2.1	The identification of consumer needs through the use of available research data and appreciation of the need for effective market research investigations
	2.2	Recognize the individuals who make up the DMU in any particular buying situation and identify their role and needs in the buying process
	2.3	Identify the range of economic, social, behavioral and cultural factors with influence behavior both domestically and abroad
	2.4	Plan basic marketing research, analyze using appropriate statistical methods and present findings.
	2.5	Use observational techniques effectively to help understand customer behavior
	2.6	Analyze the behavioral differences encountered when dealing with organizations and international markets
	2.7	The role of segmentation in the market
DBA 03 Human Resource Management
Chapter 3	3.1	The nature of the human resource management process
	3.2	Need for and methods to bring about organizational change
	3.3	Human resource planning
	3.4	Policies and practices associated with employee resourcing including market issues, job analysis, recruitment, selection transfers and termination, labor turnover and absenteeism
	3.5	Human Resource development in changing situations
	3.6	Employer and employee compensation objectives, demands and understanding of the objectives, policies, systems and methods adopted for the compensation and reward of employees
	3.7	Factors influencing the efficient and effective utilization of human resource
	3.8	With particular reference to any on region, explain and assess the impact of union/ management relationships and agreements on human resource management
DBA 04 Managerial Economics
Chapter4	4.1	Aims and objectives of organizations and the broad framework within which they operate
	4.2	Nature and scope of managerial economics within the business context
	4.3	Demonstrate how an organization can achieve its aims or objectives most effectively
	4.4	Understand the meaning and importance of capital budgeting and have a practical understanding of how companies make investments decisions
	4.5	Utility theory, risk aversion, risk and uncertainty in managerial decision - making
	4.6	Production theory and estimation
	4.7	Cost theory and the Nature of the costs
	4.8	Derive graphically short term and long run average cost curves
	4.9	Relationship between the demand for a commodity; price, income and cross elasticity if demand
	4.10	Explain the reaction of Consumer to changes in their incomes, their preferences
	4.11	The price they face, and other economic variables
	4.12	Demonstrate the relationship between total, marginal and average productivity of labor
	4.13	Explain how the market structure influences price and output under perfect competition and monopoly
	4.14	Demonstrate how economic analysis can be used in formulating business policies
DBA 05 Marketing Management
Chapter 5	5.1	The importance of marketing and the customer relationships in the twenty – first century
	5.2	Strategic marketing planning, implementation and control
	5.3	The marketing environment and the importance of market research and information
	5.4	Buyer behavior in consumer and business market
	5.5	Competitive advantage
	5.6	Market segmentation and target
	5.7	Product management, planning and promotion
	5.8	Design and management of services
	5.9	Development of pricing strategies
	5.10	Selecting and managing marketing channels
	5.11	Design of integrated marketing communications and manage a sales force
DBA 06 Managerial Accounting
Chapter 6	6.1	Understanding the role of managerial accounting in the management process
	6.2	Analyze and predict cost behavior
	6.3	Understand the issues associated with cost allocation
	6.4	Prepare relevant cost information for management decision making
	6.5	Prepare operating and financial budgets and appreciate the behavioral consequences of budgeting
	6.6	Guide the development of standard cost and compute variances or management control reports
	6.7	Describe cost flows and prepare job and process cost reports
	6.8	Demonstrate an understanding of transfer priccing
DBA 07 Quantitative Methods
Chapter 7	7.1	Recognize the problems associated with collecting statistical data.
	7.2	Calculate and interpret summary statistics
	7.3	Demonstrate the use of estimation and hypothesis testing in business decisions
	7.4	Use correlation and simple regression analyses to identify the strength and form of liner relationship between variables
	7.5	Demonstrate how time – series analysis can be used as a aid to business forecasting
	7.6	Show how mathematical models can be applied to economic and business problems
DBA 08 Cross Cultural Awareness
Chapter 8	8.1	Role and impact of different cultures on effective management practices
	8.2	Culture as a source of competitive advantage or disadvantage
	8.3	Influence of culture on the structure and processes of organizations
	8.4	Strategic implications of culture, and its role in the internationalization of companies
	8.5	Cultural and national factors which impact upon the management of human resources across countries
	8.6	Competencies required for managing internationally and evaluate strategies for managing multicultural teams
	8.7	Strategies for managing cultural differences
	8.8	Strategies for managing ethnic dilemmas, and appraise the role of managers and companies as global citizens

Programme Learning Outcomes

Upon successful completion of the course participants should be able to demonstrate :

Knowledge and critical understanding of the established principles of business and management, and the way in which these principles have developed.
Ability to apply concepts and principles to new business and management situations. Knowledge and understanding of the main methods of enquiry in business and management, and the ability to evaluate critically the suitability of different approaches to business problem solving.
Ability to use effectively a range of techniques to undertake critical analysis of business scenarios and to propose solutions.
Ability to develop new general skills relevant to the area of business and management, including the development of skills for employment in positions of responsibility within organizations.